Stop guessing — let AI drive your Google Shopping
Dirigent monitors your e-commerce campaigns 24/7 — finds wasted search terms, optimizes bidding, and ensures your ROAS never drops without you knowing.
No credit card required · All features included
Sound familiar?
E-commerce owners spend more time managing ads than growing their store. It doesn't have to be that way.
Product feed is a nightmare
Hundreds of irrelevant search terms eat your budget every week. Manual review takes hours — and you still can't keep up.
ROAS drops every quarter
Your ROAS drops from 5x to 2x over a weekend. By Monday, thousands of kroner are wasted on wrong keywords.
Seasonal swings you can't react to in time
Black Friday, Christmas, Sales — your campaigns need constant adjustment. You can't be everywhere at once.
Shopping campaigns require daily oversight
Bids, negative keywords, budget per product category — everything requires daily attention. Miss one day and it can cost thousands.
You don't need to spend more time on ads. You need AI doing it for you — around the clock.
How it works for e-commerce
Three powerful areas where Dirigent makes a difference for your webshop — every day, around the clock.
Keyword and product optimization
Dirigent analyzes all search terms daily. Irrelevant keywords are blocked automatically and budget is directed toward terms that convert to purchases.
- Automatic negative keyword management
- Identifies high-converting search terms
- Focuses budget on buyers, not browsers
Automatic bid adjustment per product
The AI optimizes bidding based on actual product performance. High-performing products get more budget, underperformers are throttled.
- Bid optimization per product category
- Dynamic budget reallocation
- Protects against budget waste
Season-adapted automation
Before Black Friday, Christmas, and sale periods, the AI adjusts bids, budgets, and keywords automatically based on historical patterns.
- Proactive seasonal adjustments
- Automatic budget increase during high demand
- Learns your seasonal patterns over time
KPIs that Dirigent monitors around the clock
Every metric is analyzed continuously. On anomalies, you're alerted within hours — not days.
Return per krona spent — the most important metric for e-commerce.
What it costs to get a new customer. The AI works constantly to lower this.
The share of clicks that lead to purchases. Optimized via keyword and landing page matching.
How often your ads show compared to possible impressions. Never lost unnoticed.
The AI focuses budget on search terms that lead to higher order values.
Typical results after 90 days
Based on e-commerce accounts with 25,000-100,000 kr/mo in ad spend. Actual results vary depending on industry and competition.
Simple, transparent pricing
All plans include all features. Pay based on your ad budget.
Starter
Up to 25,000 kr ad spend
- 1 site / Google Ads account
- 5 active agents
- AI chat
- Daily analysis
- Email support
Professional
Up to 100,000 kr ad spend
- 3 sites / Google Ads accounts
- 15 active agents
- AI chat with 50+ tools
- 2x daily runs
- Priority support
Enterprise
Up to 500,000 kr ad spend
- Unlimited sites
- 15 active agents
- AI chat with 50+ tools
- 4x daily runs
- Phone + priority support
14-day free trial. No credit card. No lock-in.
The Growth plan (3,990 kr) pays for itself many times over by eliminating wasted search terms.
Works with your existing stack
Dirigent connects directly to your Google Ads account via OAuth. No installation, no scripts, no plugins. Full data within 4 hours.
Google Merchant Center
Syncs product data and Shopping campaigns directly via your Merchant Center account.
Shopify
Connect your Shopify store and let the AI optimize campaigns based on product performance.
WooCommerce
Full integration with WooCommerce via the Google Ads connection. No extra plugins.
Google Ads
Direct OAuth connection to your Google Ads account. Data syncs every 4 hours.
Google Analytics
Conversion data and e-commerce reports are integrated for deeper insights.
All platforms
Regardless of platform — if you have Google Ads, Dirigent works. Magento, PrestaShop, custom — everything.
Three steps to get started
Give your e-commerce the ROAS it deserves
Every day without AI-driven optimization is a day of wasted search terms, missed seasons, and lost impression share. Start free — see the difference in 14 days.
14 days free · All features included · Cancel anytime