Your Google Ads partner that never sleeps
15 AI agents optimize your campaigns around the clock — with full control and transparent safety.
No payment required · 14-day free trial
Wasting time on manual Google Ads management?
Most marketers spend 10+ hours a week on tasks AI can do in seconds.
Time-consuming optimization
Manual bid management, keyword analysis, and A/B testing eat up your time.
Missed opportunities
While you sleep, your campaigns miss optimizations that could save thousands.
Scaling challenges
More clients = more work. Your time grows linearly, not your revenue.
Lack of insights
Without AI-driven analysis, you're flying blind — reactive instead of proactive.
How it works
Get started in 5 minutes — no technical knowledge required.
Connect your account
Link your Google Ads account with one click. Secured via Google OAuth.
AI analyzes around the clock
15 specialized AI agents monitor, analyze, and identify opportunities 24/7.
Approve or automate
Choose your control level — from manual approval to full automation.
15 Agents working for you
Each agent specializes in a specific task — together they cover everything.
Search Term Analysis
Finds wasted budget and adds negative keywords.
Bid Strategy
Evaluates and recommends the optimal bidding strategy.
Budget Optimization
Prevents overspend and reallocates for ROI.
Google Recommendations
Filters Google's suggestions — keeps the good, blocks the bad.
Ad-Landing Page Sync
Detects mismatches that kill your Quality Score.
Quality Score
Deep analysis of all three QS components with prioritized fixes.
Creative Review
Analyzes ad copy effectiveness and recommends improvements.
A/B Testing
Monitors experiments, declares winners with statistical confidence.
Competitive Analysis
Tracks competitor positioning from auction insights.
Competitor Ad Cross-Reference
Cross-references your ads against competitor messaging.
Web Optimization
Analyzes landing page speed, mobile performance, and conversions.
Learning Protection
Protects new campaigns from premature changes.
Anomaly Detection
Catches spend and CTR anomalies within hours.
Performance Reporting
Auto-generated reports with trends, highlights, and alerts.
Account Audit
Comprehensive health check of structure, settings, and compliance.
5 safety layers. Zero surprises.
Unlike other AI tools that act unsupervised, every change passes through our safety pipeline.
Budget Guardian
Monitors budget limits in real time. Stops unexpected cost spikes before they happen.
Anomaly Detection
Flags unusual patterns — sudden CTR drops, cost spikes, or performance anomalies.
Rule Engine
Your business rules enforced automatically. No bids over X, no changes on weekends.
Manual Approval
Changes requiring your review land in a clear approval queue.
Audit Log
Every action logged with timestamp, before/after data, and AI reasoning.
Did you know?
Other AI tools skip step 4 entirely. We believe in control, not chaos. Every action is reviewed by an independent AI before reaching your campaigns.
Built for agencies. Loved by businesses.
Whether you manage 50 clients or your own account — Dirigent adapts.
For Digital Agencies
- Multi-client dashboard
- Volume discounts
- White-label reports
- Team collaboration
For Businesses
- AI optimization for your account
- Transparent pricing
- Full control
- Automated reports
Talk to your AI partner
50+ tools available directly in chat. Ask about campaign status, get suggestions, generate reports — all in natural language.
How is the 'Brand SE' campaign performing this week?
Brand SE had a great week! CTR increased 12% to 4.8%, and CPC dropped 8% to 12.40 kr. Total of 342 clicks within budget.
3 tools used
Which keywords should we pause?
I identified 3 underperforming keywords with CPA > 150 kr. Should I add them to the approval queue?
Yes, do it.
3 keywords added to the approval queue. You'll find them under Actions → Pending.
Calculate your potential ROI
See what Dirigent can save you — based on your numbers.
Your numbers
Projected results
All figures are estimates based on typical customer outcomes — not live data or a guarantee of results.
Your potential ROI is +1 860%.
Start your free trialTransparent pricing
No lock-in. 14-day free trial. Cancel anytime.
Starter
Up to 25,000 kr ad budget
- All 15 agents
- AI chat with 50+ tools
- 5 safety layers
- Daily analysis
Growth
Up to 100,000 kr ad budget
- Everything in Starter
- 2x daily Conductor analysis
- Priority support
- 3 users
- Competitive monitoring
- Exportable reports
Pro
Up to 500,000 kr ad budget
- Everything in Growth
- 4x daily analysis
- 10 users
- Phone support
- Custom rules
- Full API access
Frequently asked questions
Everything you need to know before getting started.
Ready to let AI take your Google Ads to the next level?
Start your free 14-day trial today. No credit card required.
No lock-in · Cancel anytime · GDPR compliant
Trust is built with transparency
Every action explained, every decision logged, every change traceable. That's how we build trust.
Specialized agents optimizing your campaigns
Monitoring around the clock, all year round
Independent checks before changes reach your campaigns
Founding Partners Program
Be one of 15 pioneers. 90 days free trial + 50% discount for 12 months. Full access to all 15 agents and safety layers from day one.