Terms of Service

1. Definitions

• "The Service" — the AI-powered platform Dirigent for Google Ads optimization, accessible via adagent.saazly.com.
• "We", "us", "our" — ICM AS, organization number [placeholder], which provides the Service.
• "You", "your", "the User" — the natural or legal person who registers for and uses the Service.
• "Google Ads account" — the Google Ads account that you connect to the Service for optimization.
• "AI agents" — the automated AI systems that analyze and optimize your Google Ads campaigns.

2. Scope of the Service

Dirigent is an AI-powered platform that helps you optimize your Google Ads campaigns. The Service includes:

• Automatic campaign performance analysis with AI agents.
• Suggestions for and (with your approval) implementation of optimizations to bids, keywords, ad copy and budgets.
• AI chat for asking questions about your campaigns.
• Reporting and insights on campaign performance.
• Safety layers that protect against sudden changes.

The Service is a tool to support your decision-making. We do not guarantee specific results regarding advertising, revenue or conversions.

3. Registration and account

To use the Service, you must create an account with correct and complete information. You are responsible for keeping your login credentials confidential and for all activity that occurs under your account.

You must be at least 18 years old or have the authority to represent a company to register.

4. Pricing and payment

• Current prices are available on our pricing page.
• Subscriptions are billed monthly or annually in advance.
• All prices are exclusive of VAT unless otherwise stated.
• We reserve the right to change prices with 30 days' notice. Existing subscriptions are not affected until the next renewal.
• Refunds are made according to our refund policy stated on the pricing page.

5. Google Ads connection and permissions

When you connect your Google Ads account, you grant us access to:

• Read campaign data, ad groups, keywords, ads and performance statistics.
• Suggest changes to bids, budgets, keywords and ad copy.
• Implement approved changes in your Google Ads account.

You can revoke our access at any time by disconnecting your Google Ads account in the service or through your Google account settings. You are and remain responsible for your Google Ads account and its content.

6. Limitation of liability

• The Service is provided "as is". We make no warranties, express or implied, regarding the suitability of the service for a particular purpose.
• Our total liability is limited to the amount you have paid us during the previous 12 months.
• We are not liable for indirect damages, lost profits, loss of data or damages caused by third-party services (including Google Ads).
• We are not liable for interruptions or errors in the Google Ads API or other external services.

7. Termination

• You may cancel your subscription at any time through your account. Cancellation takes effect at the end of the current billing period.
• We reserve the right to suspend or terminate your account in case of violation of these terms, misuse of the service or non-payment.
• Upon termination, your data will be deleted according to our privacy policy.

8. Intellectual property

All intellectual property rights to the Service, including software, design, AI models and trademarks, belong to ICM AS. You are granted a non-exclusive, non-transferable license to use the Service during the subscription period.

Data that you contribute (e.g. your Google Ads data) remains your property. We do not claim ownership of your data.

9. Data protection

We process your personal data in accordance with GDPR and other applicable data protection legislation. For full information about our data processing, see our privacy policy.

10. Changes to the terms

We may update these terms from time to time. In case of significant changes, we will notify you at least 30 days in advance via email. Continued use of the Service after the changes take effect means you accept the updated terms.

11. Dispute resolution and governing law

These terms are governed by and construed in accordance with Swedish law. Any disputes arising in connection with these terms shall first be resolved through negotiation. If the parties cannot agree, the dispute shall be settled by a Swedish court of general jurisdiction with Stockholm District Court as the first instance.

12. Contact