5 independent safety layers. Zero surprises.
Every AI action passes through five independent control steps before it reaches your campaigns. Nothing falls through the cracks. You always have full control.
14 days free · No credit card · All safety layers active
Why safety isn't optional
AI managing your ad budget needs clear boundaries. Without them, you're playing Russian roulette with your money.
AI without control is a risk
Other tools give AI free rein. No review, no rules, no emergency brake. A single wrong decision can cost thousands.
Budgets can spiral out of control
Without budget limits, an AI can raise bids uncontrollably. One morning you wake up to ad spend three times your daily budget.
Wrong changes are costly
Paused campaigns at the wrong time, removed keywords that convert, or bid changes that crush your ROI. Without a safety net, there's nothing to undo.
5 layers between AI and your campaigns
Every change passes through all five layers in order. If a single layer says stop, the change is stopped.
Budget Protection
Monitors budget limits in real time. Sets maximum daily and weekly change. Your ad budget can never be exceeded.
Example
Scenario: An agent wants to increase the budget by 40%. Budget protection stops the change because the max limit is 20% per day. You get a notification instead.
Configure max percentage increase per day and week. Set hard budget caps per campaign. All violations are logged and reported.
Change Rate
Limits the number of changes per day and week. Prevents the AI from making too many changes at once, which can destabilize campaign performance.
Example
Scenario: The agent wants to change bids on 15 keywords simultaneously. The change rate allows max 5 per day. The remaining 10 are queued for tomorrow.
Set max number of actions per day, per week and per campaign. New campaigns automatically have stricter limits during the learning period.
Rule Engine
Custom rules per campaign and client. Define business rules that must always be respected — regardless of what the AI suggests.
Example
Scenario: You set the rule 'Never bid above 50 kr' on a campaign. The agent wants to bid 65 kr. The rule engine blocks the change automatically.
Create rules for bid limits, scheduling, pausing and more. Rules can be set per campaign, per client or globally. Rule violations are always logged.
Approval Queue
All changes that pass the first three layers end up in an approval queue. You review and approve before anything is executed.
Example
Scenario: The agent suggests pausing a campaign with low ROI. The change appears in your approval queue with full reasoning. You decide.
Optional: at autonomy level 'Moderate' or 'Autonomous' routine changes are executed automatically. Major decisions always require approval.
Audit Log
Every action is logged with timestamp, before/after data, AI reasoning and results. Full traceability with undo function.
Example
Scenario: A bid proposal was approved yesterday but resulted in higher CPC. You open the log, see before/after data, and click 'Undo' to restore.
Complete audit history. Filter by agent, campaign or action type. Undo any change with one click. Export logs as CSV.
You determine the degree of automation
Start cautiously. Increase autonomy as your confidence grows. It's not an all-or-nothing question.
Suggest
Recommended startAll changes require your approval. The AI analyzes and recommends — you decide.
Nothing
All actions
Moderate
Routine changes like negative keywords and minor bid adjustments happen automatically. Major decisions require approval.
Negative keywords, minor bid adjustments
Budget, strategy, pausing
Autonomous
Full automation with all 5 safety layers active. The AI handles the daily work. You monitor on your schedule.
Most things — with safety layers
Major strategy and budget changes
Most start with "Suggest" and increase gradually. Change level at any time.
What happens without safety layers?
Compare: AI without a safety net vs Dirigent's 5-layer safety system.
Try the safety system free for 14 days
All 5 safety layers active from day one. See exactly what the AI does, why it does it, and stop anything you don't like.
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