Stop paying agency prices for Google Ads
Get an AI-powered Google Ads specialist working around the clock — for a fraction of the cost. See every action, approve every change, or go fully autonomous.
No credit card required · All features included
Sound familiar?
You're not alone. Thousands of business owners struggle with the same problems every day.
The agency costs a fortune
15,000–30,000 kr/mo for an agency that logs in once a week. You're paying premium prices for basic service.
You don't understand what they do
The black box effect: you pay every month but never see what's actually happening in your account.
No time to do it yourself
You're running a business — not a Google Ads agency. But the ads require daily attention.
Results are declining
Campaigns lose momentum and nobody reacts. Your CPC rises, CTR drops — and you notice it too late.
You don't need to work harder. You need an AI team working under your command.
What Dirigent does for you — every day
While you focus on your business, 15 AI agents work around the clock on your campaigns. All automated. All transparent.
Agents analyze overnight data
All campaign results from the night are reviewed. Anomalies are identified automatically.
Budget optimization runs
Budget is reallocated based on yesterday's results. Underperforming campaigns are throttled.
Keyword analysis and negative keywords
Irrelevant search terms are blocked. New search opportunities are identified.
Ad copy A/B testing
New headlines and descriptions are tested against existing ones. Winners are chosen statistically.
Competitor analysis runs
Your competitors' positions and ads are monitored. Changes are reported.
Daily report generated
A summary of the day's results, actions, and recommendations is delivered.
Bid strategy adjusted
Bidding is optimized for the next day based on historical patterns.
Simple, transparent pricing
All plans include all features. Pay based on your ad budget.
Starter
Up to 25,000 kr ad spend
- 1 site / Google Ads account
- 5 active agents
- AI chat
- Daily analysis
- Email support
Professional
Up to 100,000 kr ad spend
- 3 sites / Google Ads accounts
- 15 active agents
- AI chat with 50+ tools
- 2x daily runs
- Priority support
Enterprise
Up to 500,000 kr ad spend
- Unlimited sites
- 15 active agents
- AI chat with 50+ tools
- 4x daily runs
- Phone + priority support
14-day free trial. No credit card. No lock-in. Switch or cancel anytime.
15 agents working for you
Each agent specializes in one task. Together they cover everything an agency does — and more.
Search Term Analysis
Finds wasted budget and blocks irrelevant keywords.
Bid Strategy
Recommends optimal bidding for best results.
Budget Optimization
Reallocates budget from weak to strong campaigns.
Google Recommendations
Filters Google's suggestions — keeps the good, blocks the bad.
Ad-Landing Page Sync
Detects mismatches that lower your Quality Score.
Quality Score
Deep analysis of all three QS components with prioritized fixes.
Creative Review
Analyzes ad copy and recommends improvements.
A/B Testing
Monitors experiments and declares winners statistically.
Competitor Analysis
Tracks competitors' positions and messaging.
Competitor Ad Cross-ref
Compares your ads against competitors' messaging.
Web Optimization
Analyzes landing page speed and conversion.
Learning Protection
Protects new campaigns from premature changes.
Anomaly Detection
Catches spend and CTR anomalies within hours.
Performance Reporting
Automated reports with trends and insights.
Account Audit
Health check of structure, settings, and compliance.
You always have the final say
Unlike other AI tools that act without asking — Dirigent gives you full control over every decision.
All changes require approval
No change happens without you seeing it first — unless you choose to give the AI free rein.
3 autonomy levels
Suggest (you approve everything), Suggest + Execute (safe changes run automatically), or Full automation.
5 independent safety layers
Learning protection, change limits, cross-check, independent review, and your autonomy level — all must pass.
Daily summaries in chat
Every day you get a summary of what happened, what's suggested, and what was approved.
Choose your autonomy level
Most business owners start with Suggest and increase gradually
Talk to your campaigns
Ask questions in plain English. Get answers, reports, and give commands — all in the chat. No hassle, no learning curve.
How did it go yesterday?
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Great day! 47 clicks, CTR 4.2% (+0.6% compared to last week). CPC dropped to 11.20 kr. Budget utilized at 92%. No anomalies.
4 tools used
Why did the cost per click increase last Thursday?
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A new competitor started bidding on your top keywords Thursday morning. CPC rose 18% over 6 hours. I adjusted the bid strategy and by Friday CPC was back to normal levels.
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Pause the campaign for the weekend.
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Campaign 'Main Campaign SE' paused. I'll reactivate automatically Monday at 07:00. Want me to do that?
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Give your Google Ads the attention they deserve
Start free — no credit card, no lock-in. 15 AI agents start analyzing your campaigns right away.
14 days free · All features included · Cancel anytime