15 AI Agents

15 AI agents that never sleep

Each agent is specialized in one task. Together they cover everything an agency does — and more. Around the clock, every day, without interruption.

Start free for 14 daysAll features

Four categories of AI expertise

The agents are organized into four specialized areas that together provide complete control over your Google Ads.

6
Optimization

Search term analysis, bid strategy, budget optimization, Google recommendations, ad-landing sync and Quality Score.

5
Intelligence

Creative review, A/B testing, competitive analysis, competitor ad cross-reference and web optimization.

2
Safety

Learning protection for new campaigns and anomaly detection with statistical monitoring.

2
Reporting

Automatic performance reporting with trends and comprehensive account auditing.

All 15 agents in detail

Each agent has a specific task, runs on an intelligent schedule and reports with evidence and recommendations.

Optimization (6 agenter)

Search Term Analysis

OptimizationDaily

Analyzes search terms that trigger your ads, identifies irrelevant keywords that waste budget and suggests them as negative keywords. Also finds new search opportunities.

Identifies search terms with high cost and zero conversions
Suggests negative keywords per campaign and ad group
Discovers new profitable search opportunities to add
Example: "Spent 230 SEK on 'free video' — 0 conversions. Suggested as negative keyword."

Bid Strategy

OptimizationDaily

Evaluates your current bidding strategy and recommends improvements based on conversion data, rank loss and campaign maturity.

Analyzes if the account is ready for Target CPA or Target ROAS
Diagnoses rank loss and suggests bid adjustments
Monitors bidding strategy performance over time
Example: "You have 45 conversions/month. Ready to switch from Maximize Clicks to Target CPA."

Budget Optimization

OptimizationDaily

Monitors budget pacing in real time and suggests reallocating budget from underperforming campaigns to those delivering the best results.

Detects campaigns that over- or underutilize their budget
Suggests budget reallocation based on ROAS and performance
Prevents daily budgets from being exceeded
Example: "Campaign A underutilizes budget by 40% but has good ROAS. Recommending +20% budget."

Google Recommendations

OptimizationDaily

Reviews and filters Google's own optimization suggestions. Keeps those that actually help your account and blocks those that only benefit Google's revenue.

Evaluates each Google recommendation against the account's actual data
Filters out suggestions that increase cost without improving results
Approves and executes valuable recommendations
Example: "Google suggests +50% budget. Our analysis shows +15% is justified."

Ad-Landing Page Sync

OptimizationDaily

Cross-references keywords in your ads with the content on your landing pages. Detects mismatches that lower Quality Score and drive up CPC.

Scans landing page headlines, meta data and content
Identifies keywords missing from the landing page
Suggests specific content improvements for better QS
Example: "Your ad targets 'promo video' but the landing page H1 says 'creative magic' — QS impact: -3 points."

Quality Score

OptimizationWeekly

Deep analysis of all three Quality Score components: ad relevance, landing page experience and expected CTR. Prioritizes fixes by greatest potential impact.

Analyzes QS trends over time per keyword
Prioritizes QS improvements by potential CPC savings
Suggests specific actions per QS component
Example: "Fixing QS from 4 to 7 on 'corporate video' would reduce CPC by ~40%."
Intelligence (5 agenter)

Creative Review

IntelligenceWeekly

Analyzes your Responsive Search Ads (RSA) and evaluates headline and description effectiveness. Identifies low-performing ad copy and suggests improvements.

Compares CTR and conversion rate per headline and description
Identifies ad copy that needs updating
Analyzes ad strength and suggests improvements
Example: "Headline 3 gets 0.2% CTR vs Headline 1 at 4.1%. Recommending to replace headline 3."

A/B Testing

IntelligenceWeekly

Monitors active ad experiments, evaluates statistical significance and declares winners. Suggests new tests based on performance data.

Evaluates ongoing experiments with statistical precision
Declares winners when significance level is reached
Suggests new A/B tests based on identified opportunities
Example: "Test running for 21 days: Variant B has +12% CTR (statistically significant). Promoting the winner."

Competitive Analysis

IntelligenceWeekly

Analyzes competitor positioning via auction insights. Tracks how often competitors appear above you and identifies trends in the competitive landscape.

Monitors impression share relative to competitors
Identifies new competitors appearing in the auction
Analyzes trends in competitor behavior
Example: "Competitor 'videomaker.se' ranks above you 60% of the time on 'animation video'."

Competitor Ad Cross-Reference

IntelligenceWeekly

Compares your ad copy against competitors' via Google's Ads Transparency Center. Identifies messaging gaps and differentiation opportunities.

Fetches and analyzes competitors' active ads
Compares messaging, offers and call-to-actions
Identifies unique selling points competitors use but you lack
Example: "All competitors mention 'free quote' in their ads — we don't. Opportunity to differentiate."

Web Optimization

IntelligenceWeekly

Analyzes your landing pages' technical performance: load time, mobile optimization and conversion elements. Identifies QS impact from the web.

Measures page load time and Core Web Vitals
Analyzes mobile optimization and usability
Identifies conversion barriers like missing CTA buttons
Example: "Landing page loads in 4.2s — Google penalizes pages over 3s. Direct QS impact."
Safety (2 agenter)

Learning Protection

SafetyAlways active

Protects new campaigns and keywords from premature changes during Google's learning period. Automatically blocks all changes for 14 days.

Identifies campaigns and keywords in learning period
Blocks all optimization actions during the protection period
Reports remaining protection time per entity
Example: "Campaign 'SE Premium' is 8 days old. Blocking all changes for 6 more days."

Anomaly Detection

SafetyAlways active

Statistical z-score monitoring of key metrics: spend, CTR, CPC and impressions. Alerts within hours of sudden changes.

Monitors all campaigns with statistical anomaly analysis
Alerts on sudden changes in spend, CTR or impressions
Triggers automatic investigation when an anomaly is detected
Example: "Warning: CTR in 'NO Reklamefilm' dropped 47% in 24 hours. Investigation started."
Reporting (2 agenter)

Performance Reporting

ReportingWeekly

Generates automatic weekly and monthly reports with trends, highlights and warnings. No manual reports needed — everything is created by AI.

Creates weekly reports with performance trends and insights
Identifies highlights and potential concerns automatically
Compares performance against previous period and set goals
Example: "Weekly report: CTR +8% vs last week. CPC -12%. 3 keywords recommended for review."

Account Audit

ReportingWeekly

Comprehensive health check of the entire account's structure, settings, audiences and compliance with Google Ads best practices.

Reviews account structure against Google Ads best practices
Identifies missing settings and optimization gaps
Provides a health score with prioritized improvement suggestions
Example: "3 ad groups have fewer than 2 ads — Google recommends at least 3 for optimal rotation."

How the agents collaborate

A central AI conductor coordinates all 15 agents and ensures they work in harmony.

Agent Orchestration

1. Plan

The Conductor analyzes the account's state and determines which of 15 agents should be prioritized today.

2. Execute in parallel

Up to 4 agents run simultaneously, each analyzing their area of expertise. Results are collected centrally.

3. Cross-check

Conflicts are detected automatically. If one agent says “increase budget” and another says “pause campaign” it's flagged immediately.

4. Safety check

Every action passes through 5 safety layers: learning protection, change limits, cross-checking, independent AI review and autonomy level.

5. Suggest or execute

Depending on your autonomy level: waits for your approval, or executes automatically with full logging.

This cycle runs daily and weekly — fully automatically

You decide how much the AI can do

Three autonomy levels. Start cautiously and increase gradually as your confidence grows.

Suggest

You approve everything

All actions require manual approval. Perfect for building trust and understanding what the AI does.

Runs automatically

Nothing

Requires approval

Everything

Recommended: New users

Moderate

Safe changes run automatically

Low-risk actions like negative keywords and minor bid adjustments run automatically. Strategy and budget require approval.

Runs automatically

Negative keywords, bid adjustments, ad copy

Requires approval

Budget, strategy, campaign structure

Recommended: Established users

Autonomous

AI handles most things

Nearly all optimizations run automatically. Only major strategy and budget changes require your approval.

Runs automatically

Most things

Requires approval

Major strategy and budget changes

Recommended: Experienced users

Most start with Suggest and upgrade to Moderate after 2-4 weeks. You can change level at any time.

Put 15 agents to work — start free

Your campaigns deserve attention around the clock. 15 AI agents start analyzing and optimizing immediately.

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