Lower your CAC. Increase your MRR.
Automatically.
SaaS sales have longer cycles and higher customer lifetime value. Dirigent optimizes for what actually matters — qualified leads that convert to paying customers.
No credit card required · All features included
Sound familiar?
SaaS growth requires more than clicks. It requires the right leads, the right cost, and the right timing.
CAC rises every quarter
More SaaS companies are bidding on the same keywords. Your customer acquisition cost increases while margins shrink — and you're optimizing without data.
Long sales cycle requires smart nurturing
It takes 60+ days before a lead becomes a customer. Traditional tools optimize for clicks — not for the conversion that actually matters.
Trial-to-paid conversion is faltering
You get 100 leads per month but only 5 become customers. The problem isn't the traffic — it's the quality of the keywords you're bidding on.
Your Google Ads agency doesn't understand SaaS
Your agency optimizes for CTR and CPC. You need someone who understands CAC, LTV:CAC ratio, and pipeline velocity.
You don't need more dashboards. You need AI agents that understand SaaS metrics.
Agents that understand SaaS
15 AI agents work around the clock on your campaigns. Here are the four most relevant for SaaS growth.
Keyword Optimization
Long-tail B2B focus
Identifies high-intent search terms like 'best project tool for teams' and separates them from low-intent searches like 'free project tool'. Budget is automatically allocated to keywords that generate qualified leads.
Competitor Analysis
SaaS competitors
Tracks exactly which SaaS competitors are bidding on your keywords, what their ads say, and how their positions change. You get insights — not just data.
A/B Testing
Landing pages & ads
Monitors experiments and declares winners statistically. Tests headlines, descriptions, and CTAs optimized for trial signups — not just clicks.
Bid Strategy
Maximize trial signups
Reallocates budget from campaigns generating low-quality leads to those that convert. Every krona is directed toward keywords with proven trial-to-paid connection.
The metrics that actually matter
Dirigent doesn't optimize for clicks and impressions. We optimize for the KPIs that drive your SaaS growth.
Cost per new paying customer
Healthy ratio = profitable growth
Qualified leads per month
Down from 98 kr per trial
Qualified leads that reach sales
Typical results in 90 days
Based on how AI agents optimize a typical SaaS account with existing Google Ads campaigns.
AI agents analyze your existing campaigns, identify budget waste, block irrelevant search terms, and improve Quality Score.
Budget is reallocated to high-performing keywords. Ad copy is A/B tested. Competitor monitoring provides positioning insights.
Campaigns have found their optimal form. CAC is steadily declining, trial signups are increasing, and the LTV:CAC ratio improves week by week.
Pricing for SaaS growth
All plans include all features. Pay based on your ad budget — not per feature.
Starter
Up to 25,000 kr ad spend
- 1 site / Google Ads account
- 5 active agents
- AI chat
- Daily analysis
- Email support
Professional
Up to 100,000 kr ad spend
- 3 sites / Google Ads accounts
- 15 active agents
- AI chat with 50+ tools
- 2x daily runs
- Priority support
Enterprise
Up to 500,000 kr ad spend
- Unlimited sites
- 15 active agents
- AI chat with 50+ tools
- 4x daily runs
- Phone + priority support
14-day free trial. No credit card. No lock-in. Switch or cancel anytime.
Start lowering your CAC today
Every day without optimization is a day with unnecessarily high customer acquisition cost. 15 AI agents start analyzing your campaigns right away.
14 days free · All features included · No credit card