Reporting

Insights, not just numbers

AI-generated reports that tell you what happened, why it happened and what you should do next. Automatically. Every week.

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Weekly Report — w.7, 2026
Summary
ROAS increased 18% to 4.2x. CTR stable at 3.8%. Three new negative keywords saved 420 kr. Budget utilized at 94%.
ROAS
4.2x
+18%
CTR
3.8%
+0.2%
CPC
8.40 kr
-12%
Konv.
47
+8
Weekly trend
MonTueWedThuFriSatSun
Generating recommendations...

Four types of reports

From automatic weekly summaries to custom client reports. Choose what you need — or let the AI decide.

Automatic

Weekly Report

Automatic summary every Monday. Trends, highlights, concerns and agent activity — all in an easy-to-read overview.

Deep analysis

Monthly Report

Deep analysis with month-over-month comparisons, conversion trends, budget utilization and strategic recommendations.

Agencies

Client Report

White-label reports with your agency's logo and branding. Send professional reports to clients without extra work.

Via chat

Ad-hoc Report

Ask for a report via the chat: "Give me a report for January" or "Compare Q4 with Q3". The AI generates it instantly.

What does a report contain?

Every report follows a proven structure designed to give you actionable insights — not just tables of numbers.

Part 1

Executive summary

An AI-generated summary of the week's most important events in 3-4 sentences.

Part 2

KPI dashboard

ROAS, CTR, CPC, conversions, cost — with changes compared to the previous period.

Part 3

Trends & analysis

Patterns identified by the AI: seasonal effects, competitive changes, budget pacing.

Part 4

Agent activity

What the AI agents did during the week: keywords paused, bids adjusted, anomalies detected.

Part 5

Recommendations

Concrete suggestions based on data: "Increase the budget for campaign X by 15%" or "Test a new headline".

Part 6

Next steps

Prioritized list of actions ranked by expected impact. Approve with one click.

Reports that come to you

You should never have to search for insights. Choose how you want to receive your reports — or use all channels simultaneously.

Email

Reports are sent automatically to you and/or your clients every Monday morning.

Dashboard

Always available in your Dirigent dashboard with interactive charts and filters.

Chat

Ask the AI for a report in the chat — "How did last week go?" — and get it instantly.

PDF export

Download as a professional PDF — perfect for meetings, presentations or archiving.

Perfect for agencies

White-label reports that impress

Stop spending hours on manual reports. Dirigent generates professional reports with your agency's branding and sends them to the right clients — fully automatically.

Read more about agency features
Reports with your agency's logo and colors
Separate reports per client — automatically
Portfolio overview: all clients in one consolidated report
Schedule delivery directly to clients' email
Customizable templates — choose which KPIs to display
Export all reports as PDF with one click

Stop guessing — start understanding

Your campaigns generate data around the clock. Dirigent transforms that data into insights you can actually act on — delivered in reports that write themselves.

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