You decide. AI executes.
Three levels of automation. You choose how much control you want — and can change it at any time, per campaign.
14 days free · No credit card required · All features
Three levels — you choose
Start with "Suggest" and increase autonomy as your confidence grows. It's not an all-or-nothing solution — it's a scale you control.
Suggest
AI analyzes and suggests — you approve everything
Perfect for new users or sensitive accounts. The AI analyzes data, identifies opportunities and presents suggestions. Nothing changes without your approval.
- No automatic changes
- All bid adjustments
- Keyword additions and pauses
- Budget changes
- Ad changes
- Strategy changes
Moderate
Routine changes run automatically — big decisions require you
The best balance for most users. The AI handles daily optimizations automatically while you maintain control over strategic decisions.
- Bid adjustments within limits
- Negative keywords
- Anomaly actions
- Small-scale optimizations
- Budget changes
- New ads and keywords
- Campaign structure
- Strategy changes
Autonomous
Full automation with 5 safety layers active
For experienced users who trust the system. The AI optimizes in real time with all 5 safety layers active. You monitor via reports and chat.
- All bid adjustments
- Keywords: additions, pausing, negatives
- Ad optimization and copy adjustments
- Budget reallocation within limits
- Campaign structure optimization
- Large budget increases (>30%)
- Strategy changes (e.g., bidding type)
When does each level fit?
Your journey with Dirigent starts with full control and evolves as your confidence grows.
Level 1: Suggest
You've just connected your Google Ads account. The AI analyzes everything and presents a list of suggestions. You review and approve one at a time — until you feel confident.
Level 2: Moderate
The account has been running for 3 months. You trust the AI to handle bids and negative keywords. Strategic decisions like budget increases and new campaigns you still approve.
Level 3: Autonomous
You've seen the system deliver. The AI optimizes in real time with all safety layers active. You monitor via weekly reports and can always ask in the chat.
Different levels for different campaigns
You don't need to choose one level for the entire account. Set autonomy level per campaign — a new campaign on "Suggest" and an established one on "Autonomous".
Mix & match freely
Change level per campaign at any time. Lower to "Suggest" if you're unsure, increase to "Autonomous" when you're confident. The change takes effect immediately.
Regardless of level — safety layers are always active
Even at Level 3 (Autonomous) all 5 safety layers are active. Your budget is always protected. No exceptions.
Budget protection
The AI can never spend more than your set limit — regardless of autonomy level.
Change rate limitation
Max number of changes per day per campaign. No catastrophic mass changes.
Learning protection
New campaigns are automatically protected from changes during the learning period.
Rule engine
Your custom rules always apply: "Never bid above 50 kr" overrides all AI decisions.
Complete audit log
Every action is logged with timestamp, reasoning and before/after data. Nothing is done silently.
Start cautiously — scale when you're ready
With three autonomy levels and per-campaign control you always have exactly the control you want. No lock-in, no surprises — just AI working on your terms.
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