Talk to your campaigns
Ask questions, give instructions, generate reports and analyze results — all in plain language, directly in the chat. 50+ tools available.
14 days free · No credit card · 50+ tools included
How did our campaigns perform yesterday?
Great day! 127 clicks total, CTR 4.6% (+0.8% vs last week). CPC dropped 12% to 9.80 kr. Budget utilized at 94%. No anomalies detected.
4 tools used
Everything you need — in one conversation
No learning curve. No complicated menus. Write what you want to do, and the AI does it.
Ask about performance
"How did campaign X do yesterday?" — Get detailed performance with clicks, CTR, CPC, conversions and trends. Compare periods, campaigns and keywords.
Give instructions
"Pause the campaign for the weekend" — Control your campaigns with natural language. Change bids, pause keywords, adjust budget. Everything is logged and can be undone.
Get suggestions
"Which keywords should we invest more in?" — The AI analyzes your data and gives concrete recommendations based on performance and trends.
Generate reports
"Create a weekly report" — Get complete reports with trends, highlights, problems and recommendations. Export or share directly.
See the chat in action
A real conversation showing how you manage keywords, analyze impression share and generate reports — all without leaving the chat.
Which keywords are wasting budget right now?
I found 4 keywords with high cost and zero conversions in the last 14 days:
2 tools used — Keyword Analysis + Budget Analysis
Add them as negative keywords.
Done! 4 negative keywords added to the approval queue. Estimated savings: ~2,120 kr/month.
What does our impression share look like?
Here's your impression share situation right now:
| Campaign | Search IS | Lost (budget) | Lost (rank) |
|---|---|---|---|
| Brand SE | 78% | 5% | 17% |
| Brand NO | 65% | 12% | 23% |
| Generic SE | 42% | 28% | 30% |
Recommendation: Generic SE is losing 28% on budget — consider increasing daily budget by 15%.
Create a weekly report for all campaigns.
The weekly report is generated! Summary: 847 total clicks (+14% vs last week), CTR 4.2%, CPC 11.30 kr (-6%). 3 recommendations included. The report is under Reports.
50+ tools in the chat
Everything you need to manage Google Ads — available through a simple conversation. No need to navigate complicated menus.
No complicated dashboards
Traditional Google Ads tools require you to learn an entire interface. With Dirigent you just write what you want to know or do.
"Which keywords are wasting budget in Brand SE?"
Here are 4 keywords with high cost and 0 conversions...
Write as you think
No need to learn an interface. Write "How did it go yesterday?" and get the answer directly. The AI understands context.
Save hours every week
Instead of clicking through menus and filtering tables — ask a question and get the answer in seconds.
The AI explains everything
Every answer includes not just data, but also analysis and context. You understand not just what happened, but why.
Safe and traceable
All commands pass through the safety system. Sensitive actions end up in the approval queue. Everything is logged.
Try the AI chat for free
50+ tools. Natural language. Full control. Connect your Google Ads account and start talking to your campaigns today.
14 days free · No credit card · Cancel anytime