Looking for an alternative to WordStream?
WordStream was groundbreaking 10 years ago. Dirigent is built with modern AI for today's Google Ads landscape — deeper analysis, smarter agents, better results.
No credit card required · 14-day trial · All features
Why switch from WordStream?
WordStream is beginner-friendly — but when you've outgrown the basics, you need more depth.
Modern AI vs legacy tools
WordStream relies on basic recommendations and the "20 Minute Work Week" concept. Dirigent runs 15 AI agents that analyze your campaigns in depth — around the clock.
5 safety layers protect your campaigns
WordStream's recommendations have no safety net. Dirigent runs every action through 5 independent safety layers before anything changes in your campaigns.
AI chat instead of static suggestions
Instead of a list of predefined recommendations, you can ask your campaigns anything via natural AI chat with 50 tools.
Deeper optimization
Quality Score analysis, competitor monitoring, ad-landing page sync, anomaly detection — features WordStream doesn't offer.
Quick comparison
How to switch — 3 simple steps
Create Dirigent account
Sign up for free. OAuth-connect your Google Ads account in under a minute.
AI agents analyze immediately
Within 24 hours you'll see deeper insights than WordStream has ever delivered.
Keep control
Start with suggestion level — approve every action. Increase autonomy at your own pace.
The price difference
WordStream has a lower starting point — but you get basic suggestions, not AI agents.
Starter — upp till 25 000 SEK annonsutgift
Base plan — limited features
Ready to move beyond basic tools?
WordStream was a great starting tool. Now it's time for AI agents that match your ambitions — 15 specialized agents that never sleep.
Start Free 14-Day TrialNo credit card required · All features · Cancel anytime