Dirigent vs Groas
Groas promises "100% autopilot". Dirigent gives you AI power with control, safety, and transparency. Here we compare them — feature by feature.
Summary — TL;DR
15 agents vs ~8 rules
Groas runs ~8 optimization rules. Dirigent runs 15 specialized AI agents that collaborate — keywords, ads, bids, budgets, Quality Score, competitors and more.
5 safety layers vs 0
Groas says "no rules or limitations". Dirigent runs every action through 5 independent safety layers: learning protection, change limits, cross-synthesis, Observer AI, and your chosen autonomy level.
You choose the level of autonomy
Groas offers 100% autonomous or nothing. Dirigent has 4 configurable levels — from "suggestions only" to fully autonomous. You set the pace.
AI chat with 50+ tools
Groas says "never log in". Dirigent gives you an interactive AI chat where you can ask your campaigns anything — with evidence and context.
No credit card required · 14-day trial · All features
Overview: Two Fundamentally Different Philosophies
Groas and Dirigent take fundamentally different approaches to Google Ads optimization.
15 specialized agents
Keywords, ads, bids, budgets, Quality Score, competitors, reports — the entire chain covered
5 safety layers
Learning protection + change limits + cross-synthesis + Observer AI + autonomy level
Interactive AI chat
Ask "Why did CPA increase yesterday?" and get evidence-based answers — not just a black box
4 autonomy levels
You decide how much the AI can do — from suggestions to fully autonomous
"Autopilot" philosophy
Groas wants you to "never log in" — their AI handles everything without your input
Dynamic landing pages
A unique strength — Groas creates landing pages customized per keyword automatically
Dedicated PPC expert
All plans include a personal expert — human touch that Dirigent lacks
Limited number of rules
~8 optimization rules that run — powerful but less flexible than 15 agents
Feature by Feature
An honest comparison. Groas has strengths — but Dirigent offers deeper control, more agents, and better safety.
Deep Dive: Key Differences
The most important areas where Dirigent and Groas differ.
Pricing Compared
Dirigent costs a fraction of Groas — with more agents, more safety layers, and AI chat included.
All features, all agents, no hidden costs
Up to 25,000 SEK/mo
$199/month
Up to 100,000 SEK/mo
$399/month
Up to 500,000 SEK/mo
$799/month
From $599/mo — landing pages included
Up to $10,000 ad spend
Up to $25,000 ad spend
Over $25,000
What Groas Does Well
An honest assessment — Groas has genuine strengths.
Dynamic Landing Pages
Groas automatically creates landing pages customized per keyword — a feature Dirigent doesn't offer. If landing pages are critical for you, this is a clear advantage.
Dedicated PPC Expert
All Groas plans include a personal PPC expert who reviews campaigns. Dirigent relies on AI — human expertise is not included.
"Hands-off" Philosophy
If you truly want 100% autopilot and don't want to log in at all — Groas delivers that. Dirigent gives you more control, but it requires some interaction.
How to Switch — 3 Simple Steps
You don't need to cancel Groas right away. Run both in parallel during the trial period.
Create Dirigent account
Sign up for free. OAuth-connect your Google Ads account in under a minute.
Run in parallel for 14 days
Both platforms can run simultaneously. Compare insights, actions, and transparency.
Make your decision
If you prefer Dirigent — cancel Groas. If not — end the trial at no cost.
No credit card required · 14-day trial · All features
Frequently Asked Questions
Ready to compare for yourself?
Start your free 14-day trial. Run in parallel with Groas and see the difference — with more agents, better safety, and AI chat included. From 1,990 SEK/mo instead of $599.
No credit card required · 14-day trial · All features