Stop managing manually

Tired of managing Google Ads manually?

You spend 10–15 hours per week on search term review, budget adjustments, and reports. Dirigent does all of that — around the clock, consistently, without missing a single anomaly.

No credit card required · 14-day trial · All features

Why automate?

There are 168 hours in a week. Manually, you can monitor maybe 40 of them. AI monitors all 168.

Save 10–15 hours per week

Search term review, budget adjustments, competitor analysis, reporting — it all takes time. Dirigent's 15 agents do it automatically, every day, around the clock.

Never miss an anomaly again

A CTR drop at 3 AM on a Sunday? Manually, you'll miss it. Dirigent detects it within hours using statistical z-score analysis and alerts you immediately.

Consistent optimization — every day

Manual management is uneven. Sometimes you optimize, sometimes you don't. Dirigent runs hundreds of analyses per day — every day, without exception.

AI as complement — not replacement

You keep control. Start with suggestion level where you approve every action. Increase autonomy at your own pace. Your expertise + AI power = better results.

AI vs manual management

Dimension
Dirigent
Manuellt
Monitoring time
168 hrs/week (24/7)
~40 hrs/week
Search term review
Automatic, daily
Manual, irregular
Anomaly detection
Statistical, within hours
Visual, often delayed
Negative keywords
Automatically suggested
Manual search
Reporting
AI-generated automatic
Manual, time-consuming
Quality Score analysis
Dedicated agent
Sporadic review
Budget optimization
15-minute pacing
Daily check
Competitor monitoring
Automatic
Manual search
Cost
From 1,990 kr/mo
Your time (10-15 hrs/week)

Get started in 5 minutes

1

Connect your Google Ads account

OAuth connection in under a minute. Nothing to install, no scripts to write.

2

Let the agents analyze

Within 24 hours you'll see your first insights — things you may never have had time to review manually.

3

Start with suggestion level

Approve every action manually. When you trust the agents — increase autonomy.

What your time is worth

If you spend 10–15 hours per week on Google Ads and value your time at 500 kr/hour — manual management costs 20,000–30,000 kr/mo.

10 hrs/week

Manual (at 500 kr/hr)~20,000 kr/mo
Dirigent1,990 kr/mo
Save 18,000 kr + 40 hrs/mo

15 hrs/week

Manual (at 500 kr/hr)~30,000 kr/mo
Dirigent1,990 kr/mo
Save 28,000 kr + 60 hrs/mo

20 hrs/week (agency level)

Manual (at 500 kr/hr)~40,000 kr/mo
Dirigent3,990 kr/mo
Save 36,000 kr + 80 hrs/mo

Ready to stop spending weekends on Google Ads?

15 AI agents that analyze, optimize, and protect your campaigns — around the clock. You focus on what you do best.

Start Free 14-Day Trial

No credit card required · All features · Start with suggestion level

168h
Monitoring/week
15
AI Agents
~90%
Time Saved
5 min
Setup Time